What is Pre-Production?

This is the first and most important part of the process. Most of your questions can be answered and identified during the pre-production step. It’s where you look at the reason you’re doing the video and who is going to watch it. Many times pre-production helps you identify how you will achieve your goals through a well-designed video.

Here are a few questions to ask during this phase of video production:

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• Who is my audience?

• What is the call to action?

• What is the budget?

• Where will the video play?

• What is the deadline?

 

 

What is the Production Process?

The production phase is where your answers in Pre-Production start to take shape. Once there is clear direction and concept, gears start to move and you start to see ideas formulate into elements for the video project. Using the answers found during Pre-Production, scripts are written, storyboards are created, and video elements are gathered. Scheduling is essential in this phase, as this is where elements are created. Some of the elements or assets include:

• Scripts

• Storyboards

• Graphics and animations

• Music and sound effects

• Video footage (shoots)

• Narration (voiceover)

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What is the Post- Production Process?

This is the phase where everything comes together. Post-Production includes final animations, logging and editing video footage, and producing audio. Once all the elements are ready, they are edited into the final production:

• Audio sweetening

• Footage color grading

• Final animations

• Rough cuts of the video

• Final edits

• Output (dubs/exports/uploads)

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